Taking heed of the wild success of this idea, other chains, including McDonald’s and Dunkin’ Donuts, and independent coffee shops started offering their own versions of the drink. Between 2008 and 2012, Quartz writes, the number of pumpkin-spiced whatevers increased by 234 percent in restaurants. And the trend doesn’t stop with coffee,Forbes says:
Meanwhile, breweries abound with pumpkin ales, there are pumpkin M&Ms this fall, and several distilleries are making pumpkin flavored whiskey. It’s even moved over into the regular fragrance world, notes Yahoo News, with pumpkin spice lotion, shampoo and candles."
Read more: http://blogs.smithsonianmag.com/smartnews/2013/10/pumpkin-spiced-products-have-increased-by-234-percent-since-2008/#ixzz2iLvfcogu
Follow us: @SmithsonianMag on Twitter
